After ruining Android messaging, Google says iMessage is too powerful

Having Google give other companies advice on a messaging strategy is a laughable idea though, since Google probably has the least credibility of any tech company when it comes to messaging services. If the company really wants to do something about iMessage, it should try competing with it.

As we recently detailed in a 25,000-word article, Google’s messaging history is one of constant product startups and shutdowns. Thanks to a lack of product focus or any kind of top-down mandate from Google’s CEO, no division is really “in charge” of messaging. As a consequence, the company has released 13 halfhearted messaging products since iMessage launched in 2011.

There are many reasons why Google would want iMessage on Android, but not very many for Apple to want it. What benefits does iMessage on Android provide to Apple?