Why 39amp39 Is Going To Be A Big Deal For

Brendan Hesse writing for Lifehacker

While AMP emails would technically prevent users from accidentally clicking phishing links or downloading malicious attachments, some argue that having code running within an email message (not to mention ads and potential data-collection) is far riskier since ad blockers, pop-up blockers, and anti-virus software would usually be able to intercept sketchy links and files otherwise.

I don’t see any upside for the user in this whatsoever.