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How Smart TVs in Millions of U.S. Homes Track More Than What’s On Tonight

"Once enabled, Samba TV can track nearly everything that appears on the TV on a second-by-second basis, essentially reading pixels to identify network shows and ads, as well as programs on Netflix and HBO and even video games played on the TV. Samba TV has even offered advertisers the ability to base their targeting on whether people watch conservative or liberal media outlets and which party’s presidential debate they watched."

My TV isn't "smart", but if I ever did have a smart TV, I wouldn't hook it up to the internet.

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