Advertisers Are Furious With Apple For New Safari 11 Updates

“Blocking cookies in this manner will drive a wedge between brands and their customers, and it will make advertising more generic and less timely and useful,” the open letter reads. “Put simply, machine-driven cookie choices do not represent user choice; they represent browser-manufacturer choice.”

I feel if the ad industry is this upset by this, it’s probably good for the user. 

The thing is, many users don’t have a choice when it comes to tracking. They can’t easily stop it, and when they try, the advertising companies usually try to work around it.