Above Avalon The Curious State Of Apple Product Pricing
“AirPods and Apple Watch pricing doesn’t reflect a new strategy designed to juice iPhone sales. Instead, Apple has actually been traveling down this pricing path for years. Apple’s decision to unveil the initial iPad at $499 in 2010, and then come out with a $329 iPad mini just two years later, marked a sea change in the way Apple approached product pricing.”
Fascinating look at Apple’s pricing and market approches.